Why Doing Your Own Publicity is More Effective Than Social Media
Social media is a great way to get the word out about your business and its offerings. However, there’s an even better approach that takes a bit more work and planning but brings much bigger returns. With a little work and ingenuity, you can do your own publicity. Here’s why this is a more effective strategy. A Focused ApproachSocial media casts the net wide but is somewhat unfocused. You’re...
5 Reasons You Struggle To Get Featured Online, But Your Publicist Doesn’t
When it comes to getting featured online, it can be frustrating when your own efforts seem to fall short while your publicist seems to have no trouble getting the coverage you desire. Here are 5 reasons why you may be struggling to get featured online, but your publicist doesn't. Lack of industry connections: Publicists have built relationships with journalists and editors over time, giving them...
Communicating for a Cause: The Importance of Socially Responsible Communications
In today's fast-paced and highly connected world, organizations are facing increased pressure to not only focus on their bottom line but also on the impact they have on society and the environment. As a result, more and more organizations are placing a greater emphasis on cause-related and socially responsible communications. Cause-related communication is a communication strategy in which an...
Navigating the New Normal: The Importance of Crisis Communication and Reputation Management
In today's fast-paced and highly connected world, organizations are facing new challenges and the need for effective crisis communication and reputation management has never been more important. With the rise of social media and the 24-hour news cycle, a crisis can quickly spiral out of control and cause significant damage to an organization's reputation if not handled properly. Navigating the...
Diversity, Equity, and Inclusion: The Future of PR Messaging and Strategies
The world of public relations is constantly evolving, and one of the most significant shifts in recent years has been the growing focus on diversity, equity, and inclusion (DEI) in PR messaging and strategies. As society becomes more aware of the importance of representation and inclusivity, PR professionals are being called upon to ensure that their campaigns reflect these values and reach a...
Turning Negative Press Around: How to make bad media coverage work to your advantage
Bad press can be devastating for any business or organization. It can damage reputations, affect revenue, and tarnish the image of the company. But, with the right approach, it is possible to turn negative press around and even use it to your advantage. The first step in turning negative press around is to take responsibility for any mistakes that may have been made. Apologize sincerely and take...
Using Storytelling to Enhance Your Public Relations Strategy
In today's fast-paced digital age, it can be difficult to cut through the noise and get your brand's message heard. However, one powerful tool that can help you do just that is storytelling. By crafting a compelling narrative, you can help shape the way that your organization is perceived by the public, and communicate key messages in a way that is both engaging and memorable. One of the main...
Enhancing Social Impact through PR: How organizations and small businesses can deepen their social impact with Public Relations
Public relations (PR) is often thought of as a tool for building and maintaining a positive reputation, but it can also be an effective way for organizations and small businesses to deepen their social impact. One of the key ways that PR can help to deepen social impact is by building awareness and educating the public about important social issues. For example, a company focused on...
Focusing on Public Relations: Understanding the Importance, Benefits, and Timing
A public relations (PR) strategy can be an important component of any communication plan. Here are a few reasons why a company might choose to focus on PR and some tips on how to do so effectively: Building brand awareness: PR can be an effective way to increase visibility and build brand awareness among target audiences. Reputation management: PR can be used to shape the way the company is...
Measuring the Return on Investment: Identifying the Key Metrics for Evaluating the Effectiveness of a Public Relations Agency or Publicist
When it comes to hiring a public relations (PR) agency or publicist, it's important to be able to measure the return on investment (ROI) to determine if the partnership is worth continuing. However, measuring the ROI of a PR campaign can be challenging, as it can be difficult to quantify the impact of PR efforts on sales and revenue. In this blog post, we will discuss some key metrics that can...
Maximizing Revenue through Public Relations: The Power of PR in Boosting Sales
Public relations (PR) can be an effective way to generate sales and increase revenue for a business. This is because PR helps to create positive exposure and awareness for a brand, product, or service in the media, which can lead to increased interest and demand from consumers. For example, if a PR campaign is able to generate positive press coverage for a product in a respected publication,...
The Elements of the Perfect Press Release
Press releases are an important piece of your publicity strategy. A press release gives a journalist a newsworthy story to report to their audience. If you make it pertinent and well-written, your story might get taken up.Here are the key elements your press release needs to have: The All-Important HeadlineThe headline at the top of your press release needs to be compelling so that it makes the...
Do It Yourself Publicity – 15 Ways to Get the Word Out about Your Brand
Want to get some free publicity for your business? You don’t have to pay a PR firm thousands to do it for you. Today, you can do it all yourself and maintain control over your message. Here are 15 ways you can do your own publicity. Identify your unique value. This needs to be communicated through your publicity, so identify how you uniquely meet the needs of your customers. Write your own press...
How to Find Journalists and Influencers to Write about You
Are you ready to get started doing your own publicity? You’ll not only save money but also retain control of the message you send out to the public. But you’ll need the help of journalists and influencers to get your story out there. DIY Publicity 101For small businesses and solo entrepreneurs, the costs of employing a publicity agent can be prohibitive. If you’re not a huge company with an...
Get Organized and Get Publicity – How to Create Your Schedule
The only way to get real results from doing your own publicity is by taking an organized approach. Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one. Why You Need a Detailed...
Use And Improve What You’ve Got
Let’s talk about making your business more profitable. Sure, you could go out and create a new product or come up with an entirely new stream of revenue. But that takes a lot of time and energy. Let’s look at a much easier way to improve your bottom line – using what you’ve already got.Start by seeing what you can do to get more traffic to your site. Read up on Search Engine Optimization to get...
Tap Into Your Passion – Do What You Love
Sometimes the work just seems to flow and you don’t mind working long hours on a project. Often those are also the things that end up making you the most money, and the reason is simple. The passion you have for the work you do shines through in the end result. To make your business more profitable and a lot more fun at the same time, tap into your passion and work on what you love to do. Of...