Do It Yourself Publicity – 15 Ways to Get the Word Out about Your Brand

Want to get some free publicity for your business? You don’t have to pay a PR firm thousands to do it for you. Today, you can do it all yourself and maintain control over your message. Here are 15 ways you can do your own publicity.

  1. Identify your unique value. This needs to be communicated through your publicity, so identify how you uniquely meet the needs of your customers.
  2. Write your own press release and find a journalist on Help A Reporter Out (www.helpareporter.com) to report it.
  3. Attend local events armed with a media kit that explains who you are and what you do.
  4. Hold local educational events like seminars where you teach businesses or residents something related to your niche.
  5. Write a guest blog post and submit it to a blog in your industry to show your expertise. Include a link in the bio.
  6. Get interviewed on a podcast, online radio show, or YouTube show. Share your expertise by discussing a topic that’s relevant to your audience.
  7. Pitch in and help out the community. Volunteering for a charity is a great way to generate positive publicity for you and your business.
  8. Create an active community on social media. An engaged social media presence can help you multiply your publicity efforts by telling others about your activities and events.
    Offer free stuff. Create information products you can use as freebies to get the word out about the value you offer.
  9. Give your audience something to do. Offer a challenge where they can tell their story on your platform.
  10. Win an award in your industry. This official recognition is a great event that you can publicize.
  11. Follow a news source in your industry where you can find breaking news to share with your audience and journalists. News stories offer a great opportunity for press.
  12. Keep a calendar of holidays and events that are relevant to your audience. You can use these as opportunities for publicity.
  13. Find anniversaries that you can celebrate for PR purposes. Keep track of important milestones that you can tell your audience about.
  14. Sign up for Google Alerts for keywords related to your business and industry. You can gain valuable insights.

The process to doing your own publicity works like this:
Identify stories you can share with the public.
Curate a list of journalists and influencers who you can contact for press coverage and build relationships with them.
Create a message that identifies the unique value you offer to your market.
Pitch stories to journalists and monitor your results to determine whether your efforts are getting you closer to your business goals.

For efficient publicity, you need to be organized and put in the work, but you can save a great deal of money by not hiring an outside firm and you can control the message you send to the public.

Do you want to know more about doing your own publicity? Check out my course, COURSE NAME, which teaches you the A to Z.

Paul M Patterson